Keyword Intelligence

SEMrush keyword analysis for Denver collision repair market

Total Keywords
99

Showing filtered results

Total Volume
34,730

Monthly searches

Avg CPC
$7.69

Commercial value

Avg Difficulty
81

Competition level

Average Position Ranking Trend
McDonald Collision local search position improvement after Local Reach implementation (Dec 10, 2025)
Source
SEMrush Position Tracking

Local Reach Impact — Nov 19, 2025 through Apr 1, 2026

After implementing Local Reach on December 10th, 2025, McDonald Collision's average position improved from 79.3 to 51.2 as of April 1st (35.4% improvement) across 127 tracked collision repair keywords. Hail damage and OEM certification queries showed the strongest gains. Position continues to improve heading into the 2026 hail season.

Data through Apr 1, 2026 · Source: SEMrush Position Tracking

Keyword Opportunities
Top keywords for Denver collision repair market with search volume, difficulty, and commercial value

body car near me

Transactional
Pos #5+34%4,400 vol$2.90 CPCHard (57)
220
Opportunity

cheap auto body shop near me

Transactional
Pos #3-2%1,900 vol$2.27 CPCHard (60)
71
Opportunity

caliber collision locations

Navigational
Pos #5+34%1,600 vol$1.47 CPCEasy (29)
78
Opportunity

collision repairs

Commercial
Pos #4+3%1,300 vol$3.31 CPCVery Hard (80)
53
Opportunity

collision body shop

Commercial
Pos #4+1%1,000 vol$3.30 CPCMedium (49)
66
Opportunity

collision center of

Commercial
Pos #6+2%1,000 vol$0.00 CPCHard (50)
0
Opportunity

caliber collision cerca de mi

Navigational
Pos #4+7%880 vol$1.53 CPCHard (60)
22
Opportunity

auto repair denver

Commercial
Pos #40%720 vol$4.35 CPCMedium (48)
64
Opportunity

caliber collision denver

Commercial
Pos #7+11%720 vol$2.32 CPCMedium (35)
46
Opportunity

car repair denver

Commercial
Pos #8-6%720 vol$4.62 CPCHard (50)
65
Opportunity

addison auto

"Navigational
Pos #3+7%0 vol$49.00 CPCVery Hard (590)
0
Opportunity

affordable body shop near me

Transactional
Pos #6+18%590 vol$2.45 CPCEasy (0)
1446
Opportunity

auto shop denver

Commercial
Pos #3-2%590 vol$4.35 CPCMedium (47)
53
Opportunity

addison automotive

Informational
Pos #5+14%480 vol$1.07 CPCEasy (26)
19
Opportunity

auto body repairers

Commercial
Pos #5+11%480 vol$3.26 CPCHard (55)
28
Opportunity

auto body shop and collision repair

Commercial
Pos #6-2%480 vol$0.00 CPCMedium (40)
0
Opportunity

body shop collision repair

Commercial
Pos #10+1%480 vol$2.72 CPCHard (67)
19
Opportunity

caliber body shop

"Navigational
Pos #7+7%0 vol$56.00 CPCVery Hard (480)
0
Opportunity

caliber collision auto body

"Navigational
Pos #8-2%0 vol$54.00 CPCVery Hard (480)
0
Opportunity

car repair denver co

Commercial
Pos #9+11%480 vol$4.62 CPCHard (50)
43
Opportunity

johns collision

Commercial
Pos #7+14%480 vol$2.01 CPCEasy (24)
39
Opportunity

tesla collision denver

"Navigational
Pos #5+2%0 vol$30.00 CPCVery Hard (480)
0
Opportunity

werkheiser collision

Navigational
Pos #80%480 vol$2.41 CPCMedium (34)
33
Opportunity

addison auto repair & body shop

Navigational
Pos #6-15%390 vol$1.22 CPCEasy (27)
17
Opportunity

auto repair centennial co

Commercial
Pos #10-1%390 vol$4.91 CPCMedium (40)
47
Opportunity

auto repair denver co

Commercial
Pos #70%390 vol$6.54 CPCMedium (46)
54
Opportunity

auto repair shop denver co

Transactional
Pos #6+3%390 vol$4.62 CPCMedium (40)
44
Opportunity

auto shops denver co

Commercial
Pos #5+11%390 vol$4.81 CPCHard (50)
37
Opportunity

dent repair denver

Commercial
Pos #6+14%390 vol$6.09 CPCMedium (31)
74
Opportunity

denver automotive repair

Commercial
Pos #10-2%390 vol$4.62 CPCMedium (40)
44
Opportunity

hamden auto body

Informational
Pos #5-4%390 vol$0.00 CPCEasy (23)
0
Opportunity

hampden auto body

Navigational
Pos #7+9%390 vol$2.07 CPCMedium (44)
18
Opportunity

kuni honda arapahoe

Navigational
Pos #10+7%390 vol$2.38 CPCMedium (31)
29
Opportunity

what is caliber collision

"Navigational
Pos #90%0 vol$36.00 CPCVery Hard (390)
0
Opportunity

addison auto repair

Commercial
Pos #5+5%320 vol$2.43 CPCEasy (28)
27
Opportunity

automotive repair denver

Commercial
Pos #5+34%320 vol$4.35 CPCMedium (40)
34
Opportunity

autonation collision center denver

Informational
Pos #10+22%320 vol$2.03 CPCEasy (24)
26
Opportunity

caliber auto body denver

Commercial
Pos #8+27%320 vol$2.28 CPCMedium (33)
21
Opportunity

caliber collision body shop

Navigational
Pos #8+14%320 vol$1.46 CPCHard (55)
8
Opportunity

caliber collision westminster

Navigational
Pos #10-11%320 vol$2.36 CPCEasy (20)
36
Opportunity

capital dent

Commercial
Pos #7-15%320 vol$1.83 CPCEasy (20)
28
Opportunity

denver auto body

Commercial
Pos #5+1%320 vol$2.60 CPCEasy (25)
32
Opportunity

honda arapahoe

Navigational
Pos #8+11%320 vol$2.81 CPCEasy (26)
33
Opportunity

john's body shop

Commercial
Pos #8-6%320 vol$2.51 CPCEasy (20)
38
Opportunity

aaa approved auto body repair

Navigational
Pos #10+14%260 vol$2.51 CPCMedium (46)
14
Opportunity

aurora collision center

Informational
Pos #7+7%260 vol$2.08 CPCEasy (22)
24
Opportunity

auto body shop denver

Commercial
Pos #9+22%260 vol$4.49 CPCMedium (42)
27
Opportunity

auto collision repair shops

Commercial
Pos #8+14%260 vol$2.96 CPCVery Hard (85)
9
Opportunity

automotive repair denver co

Commercial
Pos #8+3%260 vol$6.54 CPCMedium (46)
36
Opportunity

bodyworks by murray motor imports

Navigational
Pos #10-1%260 vol$2.90 CPCEasy (27)
27
Opportunity
Content Gap Analysis
High-value keywords where competitors rank but you don't
High Volume, Low Competition
  • • "hail damage repair littleton co" - 2,900 vol, KD 38
  • • "ADAS calibration after collision" - 1,600 vol, KD 29
  • • "OEM certified body shop near me" - 1,200 vol, KD 44
  • • "Tesla collision repair denver" - 880 vol, KD 31
High CPC, High Intent
  • • "collision repair littleton co" - $6.84 CPC, 590 vol
  • • "auto body shop denver" - $5.92 CPC, 880 vol
  • • "hail damage car repair" - $5.47 CPC, 1,300 vol
  • • "EV collision repair colorado" - $7.21 CPC, 320 vol
Rising Topics (Q1 2026)
  • • "ADAS sensor recalibration cost" - +142% YoY
  • • "right to choose body shop colorado" - +89% YoY
  • • "diminished value claim after collision" - +67% YoY
  • • "storm chaser body shop scam" - +211% (seasonal)
Competitor Gaps (Caliber ranks, McDonald doesn't)
  • • "collision repair near me open saturday" - 3,600 vol
  • • "free estimate auto body shop" - 2,100 vol
  • • "how long does collision repair take" - 1,800 vol
  • • "does insurance cover rental car during repair" - 1,400 vol